John F Kennedy said, ‘When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.’ At DTA, we are inspired by this truth.
Our experience has allowed us to successfully work across issues including those that are related to public policy, environment, activist campaigns, recall of products and other emergency situations.
We pay particular attention to maintaining the image and reputation of our clients.
On a long term basis, assuming a crisis does or has potential to occur, we always attempt to turn the crisis into an opportunity that can lead to a dramatic change in image impacting the business in a positive manner.